Scaling Your Creator Coaching Services: Insights from the Creator Science Podcast with Jay Clouse and Justin Moore

In a recent episode of the Creator Science Podcast by Jay Clouse, featuring Justin Moore, the two dive into the intricacies of scaling coaching services as a creator.

The conversation highlights the challenges, opportunities, and strategies for creators curious how to start a coaching business.

Whether you’re already offering coaching services or looking to add this revenue stream, this episode offers practical takeaways and thought-provoking ideas on navigating the complex world of creator coaching.

Below are the key insights and strategies shared by Justin and Jay, structured to help creators scale their coaching programs quickly and sustainably.

1. No Right or Wrong Answers in the Creator Economy

One of the most significant takeaways from the conversation is that there’s no single path to success in the creator space.

“There are just no right answers, no right and wrong answers. It’s like so many shades of gray; it’s not binary.”

This insight is critical for creators, especially those trying to scale their services.

The process is highly fluid, requiring creators to test various strategies, embrace experimentation, and adapt as they learn what works best for their audience.

2. Prioritize Asynchronous Coaching for Quick Growth

When it comes to scaling, Justin emphasized focusing on asynchronous coaching, which allows creators to expand their services more efficiently without being tied down to one-on-one interactions.

“If you think that asynchronous coaching is the bigger opportunity, focus most of your effort there. How quickly can I turn that into a $20,000 MRR product?”

Asynchronous coaching enables creators to leverage their expertise without the time constraints of live coaching.

This approach allows them to reach more clients, grow revenue quickly, and manage fewer real-time commitments.

3. Strategies for Accelerating Growth

Justin shared several practical ideas for creators to rapidly scale their coaching services. These tactics are easy to implement and can have an immediate impact on client acquisition:

• Referral Program: Reach out to participants who have already gone through your program and offer them incentives to refer friends.
  • Example: “If you refer a friend, I’ll give them $100 off their first three months, and I’ll give you $100 off your next month.”
    
• Run Promotions for Past Clients: Offer special first-month promos to participants from previous programs like your courses or prior coaching clients.
  • Example: Provide discounts to new clients to get them started, and after they renew multiple times, reward them for loyalty.
    
• Publicizing Your Unique Coaching Model: Justin suggested being bold in how you present your coaching model. A “spiky” point of view could help you differentiate from others and gain more visibility.
  • “Show up effectively as a public loudmouth… Talk about your model and how it differs from other bad actors in the world of Creator managers.”
    

By positioning yourself as offering a better alternative to the standard creator management models, you can capture the attention of your target audience and potential clients.

4. Offer Incentives to Drive Growth

Incentives play a powerful role in motivating participants to refer others and stay engaged with your program.
Short-term rewards can quickly create momentum for scaling your services.

“Make some incentive where both people win… an introductory offer that’s also credited towards your next month.”

Creating a referral incentive not only encourages new signups but also keeps existing clients engaged.

By rewarding both parties, you create a mutually beneficial system that drives growth through word-of-mouth marketing.

5. Compensating Coaches: Align with Their Motivations

As you scale and potentially bring on additional coaches, it’s essential to understand their motivations.

Compensation may vary depending on whether they are looking for financial gain or an opportunity to build their own brand as a coach.

• Are they coaching for money?
• Or do they see it as a stepping stone for their career?
  

Aligning your compensation structure with their goals will help you build a more cohesive team.

Additionally, ensuring that your coaches are aligned with your coaching style is crucial for maintaining consistency across the program.

“QA is a big question. You want someone aligned with you so that you aren’t giving conflicting advice.”

By choosing coaches who are already well-aligned with your philosophy and approach, you reduce the risk of miscommunication and ensure a seamless experience for your clients.

6. The Legal Implications: Contractors vs. Employees

One of the critical points raised was the legal consideration of how you manage the individuals who help run your coaching program.
If you give contractors too much direction, you may unintentionally classify them as employees, which comes with additional legal responsibilities.

“The more direction you give to contractors, the more they become employees by law.”

To avoid complications, consider offering your coaches flexibility in how they manage their clients and workload.

Consult legal experts to ensure you’re compliant with labor laws as you scale your team.

7. Leverage Industry Professionals

Justin also touched on the value of bringing in professionals with experience in management or agencies.

These individuals bring a wealth of knowledge to the table and can help enhance your coaching program.

“There seems to be interest in people wanting to facilitate this type of thing… Our coaches have experience as managers.”

By recruiting people who have worked in management or related fields, you can provide your clients with a more well-rounded coaching experience, drawing on the expertise of industry veterans.

8. The Balance Between Goals and Experimentation

While goal-setting is critical for growth, there’s value in keeping things flexible and experimenting.

Justin admitted that, over time, he has shifted away from rigid goals, finding satisfaction in smaller, incremental improvements.

“I used to be so good about setting goals… But I’ve been treating this like a Skunk Works.”

Experimentation without the pressure of hitting predefined milestones can create a more enjoyable and creative process for some creators.

However, if coaching becomes a central focus of the business, setting measurable goals can help push for greater success.

9. Final Thoughts: Adapt, Experiment, and Stay Authentic

The conversation between Jay Clouse and Justin Moore serves as a reminder that scaling a creator coaching service is a unique journey for every individual.

There’s no right or wrong path, but rather an ongoing process of adapting, experimenting, and staying true to your vision.

Key Takeaways:

• Prioritize Asynchronous Coaching for scalable growth.
• Implement referral programs and promo offers to attract more clients.
• Align with your coaches’ motivations for better collaboration.
• Stay compliant when managing contractors vs. employees.
• Leverage industry expertise for enhanced coaching credibility.
• Balance goal-setting and experimentation to maintain creative freedom.
  

By embracing these strategies and staying flexible in your approach, you can successfully scale your coaching services and create a sustainable business model in the ever-evolving creator economy.

(Source: The “Creator Science Podcast” with Jay Clouse, featuring Justin Moore)