Unlocking LinkedIn’s Potential: Insights from Daniel Murray on The Creator Science Podcast

In a fascinating conversation with Jay Clouse on “The Creator Science Podcast,” Daniel Murray shared his deep insights into how to get more followers on Linkedin and leverage them on company pages for incredible organic reach.

Unlike many other social platforms where brands struggle to reach their audience without paying for ads, LinkedIn offers a hidden gem for marketers.

Here’s a breakdown of the key takeaways from the episode, perfect for anyone looking to amplify their LinkedIn strategy.

LinkedIn Company Pages: A Hidden Gem

Daniel Murray points out that LinkedIn company pages provide consistent reach, unlike platforms like Facebook where organic reach has declined dramatically:

“I think a company page is just a hidden gem of consistently putting out content. I’ve never been really throttled on my company page, and the reach is very crazy.”

Key Stats:

110 million impressions: That’s the amount of reach Daniel’s company page generated in the past year.
Consistent engagement: Posting from a company page maintains regular visibility without significant drops in reach, unlike personal pages.

The Unique Behavior of LinkedIn Users

One of the interesting observations Daniel made is how LinkedIn differs from platforms like Twitter, Facebook, and Instagram in user behavior.

On most social platforms, users tend to follow personal accounts rather than brand pages. But LinkedIn users are more open to following company pages, especially if the content adds value:

“We don’t really follow brands on Twitter or Facebook, but LinkedIn’s behavior is different. People are more open to following company pages.”

Treat Company Pages Like Meme Accounts

To get the most out of your LinkedIn company page, Daniel suggests thinking of it less like a traditional company page and more like a meme or entertainment page, similar to what you see on Instagram or TikTok:

“I don’t think of my page as a company page. I think of it as a page where people can get a bunch of great content. It’s more like a meme page.”

Actionable Insights:

Shift in perspective: Treat your company page as a content hub, not just a corporate entity.
Incorporate entertainment: While it’s not all about humor, Daniel highlights the importance of mixing in lighter, more engaging content alongside value-packed posts.

Balancing Humor and Value

While humor can be an essential tool in engaging audiences, Daniel emphasizes that it should be balanced with valuable content:

“I think Marketing Millennials mixes humor because sometimes you just need to laugh in your business day. But I also think it should be mixed with content that’s valuable.”

Tips for Creating Engaging Content:

Quick to digest: The content on your company page should be fast and easy to consume. Use bite-sized information that can quickly catch people’s attention.
High engagement formats: Daniel frequently shares dark-mode tweets, which break up the feed and provide a visually engaging experience.

The Power of Dark-Mode Tweets

Daniel started using dark-mode tweet screenshots long before it became a popular trend on LinkedIn.

His reasoning? It helps break up the feed and catch the eye, thanks to the contrasting dark background against LinkedIn’s mostly white and light-colored posts:

“I did dark mode because it interrupted the feed, and I knew that colors convert better on LinkedIn ads.”

Key Learnings:

Color contrast works: Using contrasting colors like dark-mode tweets helps content stand out and draw attention.
Breaking the feed: Posts that visually interrupt the LinkedIn feed are more likely to engage users and encourage interaction.

Measuring Success: Growth Beyond Vanity Metrics

One of the most common questions when posting content on social media is, “But does this really bring results?”
According to Daniel, the answer is yes—if you’re strategic. His approach focuses first on audience growth, then on conversions:

“My newsletter is growing by 10K a month just from my LinkedIn page. My podcast grows every month because of it. People reach out to me for business because of my LinkedIn page.”

Daniel’s Two-Step Approach:

Grow your audience: Focus on increasing followers and engagement before thinking about conversions. This ensures that you’re building a strong foundation.
Convert later: Once your audience is established, start guiding them to other platforms, such as newsletters or podcasts, for deeper engagement and conversions.

Gaining Followers Organically: The 40,000 Per Month Growth Strategy

Daniel’s company page currently gains 40,000 followers per month. He emphasizes that his growth was entirely organic, with zero paid advertising:

“There’s been zero paid. My own personal brand helped boost the page initially, but the content then became great and the network effect took over.”

How to Emulate His Growth:

Leverage your personal brand: If you already have a following, use it to boost your company page initially.
Focus on great content: Once you reach a certain scale, the content itself will drive growth.

Using Other People’s Content to Fuel Growth

An interesting tactic Daniel uses is featuring content from other creators on his page.

He attributes, tags, and shares their posts, which not only adds value to his followers but also builds relationships with other creators:

“People are super appreciative when I feature them. It gives them a chance to grow their page.”

Tips for Sharing Content:

Only share valuable content: Daniel has a high standard for the content he shares. It needs to align with his audience’s interests and add real value.
Be selective: Don’t post just for the sake of posting. The content you share reflects on your brand, so choose wisely.

Images vs. Text Posts

Daniel has done extensive testing on the type of content that works best on LinkedIn.
His conclusion? Images, particularly screenshots of tweets, outperform traditional text posts by a significant margin:

“It’s just easy to consume. I thought about myself scrolling through LinkedIn, and I realized images interrupt the feed better than text.”

Why Images Work Better:

Quick consumption: People can engage with images faster than long text posts.
Interrupts the feed: Images, especially tweet screenshots, stand out against LinkedIn’s text-heavy feed.

Long-Term Strategy: Social Media as a Funnel

Daniel encourages thinking of social media as a long-term funnel, where the ultimate goal isn’t just immediate conversion but ongoing audience engagement and growth.

This funnel begins with social media engagement and gradually guides followers to more in-depth content, like newsletters and podcasts:

“I think you have to think about social media in different goal settings. The first goal is to get attention and grow your audience. The second goal is converting that audience.”

Stages of Social Media Strategy:

Attention: Focus on building a presence and growing your follower count.
Engagement: Ensure that your posts are engaging, even if they don’t immediately lead to conversions.
Conversion: Once your audience is large and engaged, start converting them through targeted content.

Final Thoughts on How To Get More Followers on Linkedin:

Daniel Murray’s insights from The Creator Science Podcast provide a masterclass in using LinkedIn company pages effectively.

Here’s a recap of the key takeaways:

LinkedIn company pages have untapped organic reach.
Treat your company page like a meme page—focus on providing engaging, digestible content.
Balance humor with value—don’t be afraid to entertain while providing helpful information.
Use dark-mode tweets and visually engaging posts to interrupt the feed.
Focus on audience growth first, then conversions.
Share other people’s content to build relationships and add variety to your page.
Leverage images over text for better engagement.

By following these strategies, you can unlock LinkedIn’s full potential and build a thriving community around your brand.

(Source: The Creator Science Podcast with Jay Clouse featuring Daniel Murray)